Overseeing trusted healthcare communications since 1976, PAAB operates as an independent advisor for preclearance with patient well-being as its top priority.
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Submissions for review must meet PAAB's standards for full, fair and balanced disclosure in order to be granted preclearance.
The standards by which health product materials are reviewed and considered for preclearance are based on these principles.
Advertising must be truthful and presented in a manner that is ethical and appropriate for a varied audience.
Advertising must be consistent with the Terms of Market Authorization and must not include unsubstantiated claims.
Advertising must be focused on authorized use, or indication, and be supported by relevant evidence.