The Code is the standard by which PAAB reviews health product advertising communication for preclearance.
The Code has been created and approved by a multi-stakeholder board to promote communications that enable industry to present products in a manner that is truthful, consistent with the TMA, evidence-based and offers a balanced view of benefits and risks.
The standards within the Code are designed to promote an ethical approach to providing factual health product information; an approach that results in an opportunity to make optimum health choices. The purpose of the Code is to foster full, fair and balanced disclosure.
The Code can be viewed in two formats. Visit How to Navigate the Code on this Site for more information.