A) PAAB Services:
The PAAB preclearance and review service covers promotional communications regarding Health Product Information that are directed to Healthcare Professionals, Patients and/or Consumers.
- The PAAB preclearance and review service is recognized and endorsed by Health Canada. PAAB maintains a liaison with Health Canada regarding the regulation of promotional activities for healthcare products.
- PAAB is a not-for-profit, self-financing organization funded by the fees paid by advertisers for preclearance review, and not for acceptance of materials.
- PAAB offers an advisory service for direct-to-consumer materials.
B) The Scope of the Code of Advertising Acceptance:
The Scope of the Code of Advertising Acceptance applies to all Advertising/Promotion Systems in both official languages of Canada (English and French) distributed via all media to healthcare professionals and patients.
No media is exempt as a vehicle for distribution of advertising or promotion. Examples of media include print, audio, visual, audio/visual, electronic and computer means of communication.